Honda New Model

Honda Launches Li Nian Brand, Everus Concept Car in China

Honda's launching a new premium sub-brand for the Chinese market, but don't look for an Acura logo (or beak) to adorn any of the new models. Instead, they'll be badged as Li Nian vehicles, and may resemble the new Everus show car pictured here.


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The Everus certainly bears a visual likeness to recent Acura designs, especially with the strong lines, angled lower air intakes, and slender rear taillights that wrap into the decklid. The car may not sport the “power plenum” beak, but its front fascia is no less controversial -- two slender headlamp assemblies lie on both sides of an angular grille.
Few details are known about the Everus, although Honda does say it will be the first member of the new Li Nian family. Reports suggest the Civic-sized offering may ride on a stretched City sedan, which itself is built off a stretched Fit platform.
Interestingly, the Everus is designed to compete against the Civic. The Guangqui Honda joint venture doesn’t manufacture that model, but Honda’s other Chinese venture -- Dongfeng Honda -- builds and sells the compact in the country. Expect Dongfeng to counter later this year with its own sub-brand for the Chinese market.
Look for a production version of the Everus to launch at this year’s Guangzhou auto show, scheduled for December.
Source: Honda
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