It’s one of the key principles of geometry: Rectangular shapes hold more than those with curves and sloping sides. So when designing a utility vehicle — particularly one that’s smaller by nature — boxier is better. The challenge, then, for Hyundai designers was to turn that boxy utility into graceful exterior design. The teams at our Frankfurt-based design and engineering centers were able to combine function and form in the sleek lines of the 2010 Tucson — our first CUV to be designed in Europe.
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